Location: 1341 Dandenong Rd, Chadstone VIC 3148

Project: Retail store 

Year: 2018

Software: Revit & Illustrator 

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This project chooses a retail brand which has been analyzed and reflected in the proposal, also integrates artwork from and chosen artist or illustrator. The above combined create a proposal that ends in new shelving, platforms, levels, and display systems for the brand's products.
The merchandising systems, lighting, and furniture are related to the brand and the shopping
experience. Pure baby y is an Australian fashion label, that creates organic cotton clothing for babies and children. Focusing on providing high quality and ethically produced products made of 100% organic cotton.

As inspiration, illustrations from the book Bisa Bae Bisa Bel were taken as part of the preliminary design concept, shapes, lines, curvatures, colors that can be seen in the materialization of shelves and hanging systems. Bisa Bea Bisa Bel is a text written by Ana Maria Machado, from Arbore Collection, Edit by Galaxia Vigo 2013. Almudena Aparicion was the illustrator in charge of giving life through graphics mainly made of organic shapes.